Several years ago, big data was for big companies alone. These days, it’s transformed from an elite business measure to a basic and hygienic need. While businesses of all sizes now collect thousands of data points about people, we often miss the data directly from them. We miss collecting their insight, and in the cases that we do collect insight,we often fail to strategically act on it. Survival in today’s business climate requires more than just data and action. It requires

Voted as one of the Top 150 Most Powerful Women in New Zealand, Carol Lee Andersen serves as the president of Questback. As president, she leads a diverse team in crafting and delivering a feedback platform that helps enterprises make better decisions, mitigate risk and avoid costly failures through redefining relationships with the most important people: customers and employees. In this interview, she talks about Questback and shares her views on the trends and technologies