However, while many businesses are finally on board to invest the time and money in keeping employees engaged, they’re still using misguided strategies that limit its effectiveness and ultimately, results. To be clear, this employee engagement strategy is not the annual survey or meaningless weekly pulses. Nor is it free lunch, video games, and gym memberships. At the core, employee engagement is about people and the culture they create. The best employee engagement strategies invest in a two-sided relationship with employees, where leaders and staff engage in a consistent and continuous dialogue so that each may learn from the other.