However, while many businesses are finally on board to invest the time and money in keeping employees engaged, they’re still using misguided strategies that limit its effectiveness and ultimately, results.
 
To be clear, this employee engagement strategy is not the annual survey or meaningless weekly pulses. Nor is it free lunch, video games, and gym memberships. At the core, employee engagement is about people and the culture...

After Uber’s Susan Fowler scandal and Google’s recent controversial memo, many companies are tiptoeing around their employees, perhaps more than they had in the past.

Fear of the unknown, however, is not an excuse to be passive. If anything, Uber and Google’s examples should prompt companies to pay more attention to their employees and actively give them a voice. This means inviting and gathering their insight on a co...

Carol Lee Andersen, President, Questback, discusses, in our current age of Big Data, massive data sets from solicited employee feedback don’t set anyone apart. She adds that, organizations can, however, set themselves apart in how they act on it.

When I was at Oracle and SAS Institute in the 1990s and 2000s, the ability to gather and analyze massive data sets was the competitive advantage. Today, massive data sets are everywhe...

In times of great internal change, employees are your best resource for gauging progress. Carol Lee Andersen, President of Questback, explains why.

In today’s relentless news cycle, the scandals and changes of major businesses are public fodder. Think of Wells Fargo’s customer fraud scandal last September – one which we are still in the process of fully understanding a year later.

Now that Wells Fargo has finally paid employees...

Uber. Enron. Eli Lilly. I could go on and on in listing companies who have nearly or actually fallen to their death thanks to the lack of active employee dialogue on the part of leadership.

More specifically, these companies are facing or have faced turmoil from whistleblowing. A whistleblower is someone who steps up to report illicit activity, safety issues or situations going on within an organization. In simple terms, they a...

As a frequent flyer, I, like others, have had my fair share of poor travel experiences. This year alone, I lost my Mac laptop when a flight attendant spilled a full drink on it; my luggage has disappeared on multiple occasions into the black abyss of the inner workings of airlines; I’ve been delayed, missed connections, and arrived quite overdue to meetings more times than I can count.

My experiences are all-too-common for trav...

In most business, HR and marketing are siloed. No surprise there. Yet by breaking down those silos, marketing can get their hands on something that can help a business's health in many aspects: employee insights.

Take airlines like JetBlue and Delta. They both recently unveiled that customers can now check into flights using selfies via biometric technology, a drastic change from how the frontline staff is used to interacting w...

Several years ago, big data was for big companies alone. These days, it’s transformed from an elite business measure to a basic and hygienic need. While businesses of all sizes now collect thousands of data points about people, we often miss the data directly from them. We miss collecting their insight, and in the cases that we do collect insight,we often fail to strategically act on it.

Survival in today’s business climate req...

The benefits of collecting and acting on employee feedback are widely recognized: more engaged employees, who are more productive, less likely to leave and more motivated to deliver a high level of service to customers. Employees who are highly engaged are more likely to think of new, better, and more efficient ways of doing their jobs, even identifying opportunities for new products and service offerings. And these insights a...