In most business, HR and marketing are siloed. No surprise there. Yet by breaking down those silos, marketing can get their hands on something that can help a business's health in many aspects: employee insights.
Take airlines like JetBlue and Delta. They both recently unveiled that customers can now check into flights using selfies via biometric technology, a drastic change from how the frontline staff is used to interacting with customers during the check-in process. During this transition, it’s important to have an ear to the ground, as employees will have first-hand insight as to whether or not the process change is working both for them personally and for customers. This information is valuable to both HR and the marketing department.
Bridging the gap between the two departments isn’t easy, but those that do will reap the rewards. Here’s what to expect and how you can get started.